The Korean real estate market and the lifestyles of the Korean people are rapidly changing and becoming westernized. Single-person households are increasing, jeonse (full deposit lease) prices are decreasing while the monthly rent market is growing day by day. People’s perspectives are shifting and owning a home is not as important as living in a home of quality, regardless of whether it is rented or owned. As shared office spaces and work from home is growing, living in shared homes and rental homes have also become more common.

The capital market has been centered around liquidity and institutional investors, and that has greatly affected the housing market. Institutional investors, who have traditionally focused on commercial real estate investments, specifically office buildings and distribution centers, have been shifting their interest and investment into corporate rental housing to secure more income through long-term rental which they find to be more secure and stable. In developed countries, multifamily residential housing has been the investment strategy for institutional investors for a long time and continues to gain additional investment. In recent years, Korean institutional investors have grown their interest and investment in multifamily residential housing, the multifamily residential housing appears to grow in Korea to meet the investment levels seen in developed countries overseas.

GH Partners has kept up with the changing trends in the Korean real estate market and has been providing comprehensive real estate services for multifamily residential housing, including investment by institutional investors and companies. The Total Residential Solutions we cover the following: property management, leasing, marketing, consulting, and rental housing development (includes multi-family, officetels, urban residences, living accommodations, and corporate housing) which are invested in or owned by REITs, funds, companies, and asset managers.